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Smart Start Day Nursery in the West Midlands Now Under New Ownership

22nd April 2020

Smart Start Day Nursery in the West Midlands Now Under New Ownership

Concluding a highly successful sale process, Smart Start Day Nursery in the West Midlands has now transitioned to new ownership. The vendors, Sylvia and Stephen Aston are delighted with the result. Thanks to the efforts of Redwoods Dowling Kerr in delivering them the exit that they deserve, they can now enjoy a hard-earned retirement. Sylvia and Stephen’s ownership of Smart Start Day Nursery has seen the setting transform into the excellent quality childcare provider that it is today. Offering comprehensive care for 58 children, the setting provides quality care for children from birth through to 5 years of age. The business has truly gone from strength to strength and has consolidated an outstanding reputation.

Sylvia and Stephen’s nursery operates out of a mid-terraced ground floor property. The vendors saw this property as the perfect premises to provide dedicated care for the individual age groups. The nursery is fully equipped with all the facilities and equipment necessary for operating a sector-leading nursery.

After a successful career of owning and operating the setting, the vendors realised that now was the time for a new operator to acquire their nursery, and to provide a fresh outlook and new ideas for the nursery. They entrusted RDK to find them this perfect buyer, and after 12 viewings and 2 offers, the business was ultimately acquired by Shazia Dhad, a corporate purchaser within the childcare sector. The location of the business was greatly appealing to them, and they wish to incorporate the high-quality business into their brand.

The Vendor, Sylvia & Stephen Ashton commented;

“We have just completed the sale of our company. Throughout the sale, Natasha at Redwoods has always been contactable, always pleasant and always tried her best to get the outcome we wanted.” 

The Buyer of Smart Start, Shazia Dhad commented on the sale;

“My experience with Natasha throughout the purchase of my business was excellent Natasha was very forthcoming and very supportive with the solicitors.”

Lead Negotiator Natasha Satterthwaite commented;

“It’s been a pleasure assisting Shazia with her purchase and Sylvia with the sale of Smart Start. I’d like to wish Sylvia and Stephen a restful, well-deserved retirement and Shazia the best of luck with the setting.”


Jenna Caldwell


Robert Yates

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